But wait! I can hear the shouts already. “I thought all the rooms HAD to be neutral. What if I pick a color that the buyer doesn’t like?”
Not too long ago, a realtor would walk through your home and make an assessment on color, and if you had bright colors in the home the suggestion would be to paint the walls over in white because it was a “safe” color. Yet most stagers today will tell you that white-washed walls no longer sell homes unless the color is used as an accent or on trim (which is recommended). While neutral colors like Behr’s Harvest Brown or Sherwin Williams' Kilim Beige are still the go-to colors for stagers like me, I find that occasionally I need a pop of color to bring excitement to the space, especially if the home lacks architectural interest (like many of the ranch-style homes that were built after WWII).
Let’s begin with a Before picture of a client’s dining room.
When the goal of every seller is to attract the widest buyer base possible, the use of color sounds intimidating and counter-intuitive. Yet, the right color in the right places and in the right quantity will help you sell your home faster because it will become memorable to the buyer (the average buyer today looks at 12 homes before they make a commitment, according to the National Association of Realtors).
Yes, there are some hard and fast staging rules that are effective in almost every listing. In fact, I carry a list of guidelines with me to every consultation to give to the client. Neutralizing the walls is one of those important rules. However, just as there are rules or guidelines in staging, there are exceptions to those rules.
Before adding drama to a space, I produced a moodboard like this one on Olioboard which gave me a feel for what the new color and accessories would look like in the room.
“Wow! Frances Newman has made me a believer in color. I was completely in awe when I saw the transformation of this home. I would never have recommended this color choice to my client, but I trusted Frances’ instincts based on previous proven results. She is a risk taker, but these kinds of risks are getting homes sold in an environment that can be very difficult to capture home buyers’ interest and keep their perception of value high.There has yet to be a home that I have not SOLD for a great value after Frances gets done with her recommendations and home merchandising techniques.” Craig Wilburn, 2012 President of GACAR, CEO of Team Dynamo, and Broker Associate of Bosshardt Realty, Gainesville, FL.
Please follow more Before and After staging tips from my fellow #OlioHop friends by clicking on their links below. Happy OlioHopping!
Lisa Mende Design Blog Olioboard
Stephanie Weeks at Interior Design HQ Blog Olioboard
Marilyn G. Russell at Design Magnifique Blog Olioboard
Lynda Quintero-Davids at NYCLQ Focal Point Blog Olioboard
Linda Merrill at Decorative Surroundings Blog Olioboard
Ronique Gibson at Stagetecture Blog Olioboard
Kristie Barnett at The Decorologist Blog Olioboard
Roslyn Ashford at ra reDoes rooms Blog Olioboard
Designer Marketplace Williams Sonoma, Inc. Blog Olioboard
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For more information on the difference between staging and interior decorating, please visit Frequently Asked Questions.